VALUE AREA
Improve GTM Operating Rhythm
Build the cadence, inspection points, and planning discipline that help sales leadership move from reactive management to a repeatable operating system.
To connect with Justin Squezello, VP of Revenue Operations at Buildertrend.
CALIBRATING SALES SIGNAL
TURN SALES
OPERATIONS INTO
A GROWTH SYSTEM
Strategic enough to shape the operating model. Hands-on enough to fix the process, dashboard, workflow, or CRM gap that is slowing growth down at Buildertrend.
VIEW BUILDERTREND FITSales Operations Leadership
Forecasting Discipline
Salesforce Process Design
GTM Strategy and Execution
Revenue and Margin Optimization
Investor-Backed Growth Environments
EXECUTIVE SUMMARY
Where I Can Create Immediate Value for Buildertrend
The opportunity is not simply to report on sales activity, but to create sharper operating discipline, clearer pipeline visibility, and more reliable execution across the Buildertrend sales organization.
VALUE AREA
Strengthen Pipeline and Forecast Confidence
Sharpen stage definitions, forecast methodology, and inspection routines so leadership gets a more durable view of deal quality, risk, and momentum.
VALUE AREA
Scale Systems, Process, and Execution
Translate strategy into workflows, dashboards, CRM controls, and cross-functional processes that support growth without adding unnecessary friction.
ALIGNMENT MAP
Relevant to the Sales Operations Priorities at Buildertrend
This role appears to sit at the intersection of strategic planning, frontline execution, and operational rigor inside Buildertrend. That is where C.J. has tended to do his best work.
P01
Moving from activity visibility to a truer view of pipeline health, conversion quality, and execution risk.
P02
Supporting up-market selling motions with clearer stage definitions, forecast discipline, and territory logic.
P03
Improving Salesforce hygiene, adoption, and workflow consistency so data becomes more decision-ready.
P04
Connecting strategy, systems, and frontline execution instead of treating them as separate workstreams.
P05
Building dashboards and review routines that help leadership make decisions, not just consume reports.
PROOF STACK
Proof I Have Done This Before
The strongest fit for Buildertrend is not theoretical. It comes from repeatedly building the systems, controls, reporting, and operating structure needed to make growth more predictable.
EXECUTION FRICTION REDUCED
Improved contract and workflow execution through Salesforce and DocuSign integration
Led a Salesforce and DocuSign integration that reduced contract execution time by 90%, saved approximately 21 minutes per agreement, improved compliance controls, and supported a broader Salesforce Customer 360 initiative.
FORECAST ACCURACY UP TO 30%
Built scalable CRM and sales process infrastructure
Across prior roles, C.J. has built the Salesforce workflows, territory structures, reporting models, and pipeline governance needed to improve forecast discipline and make operating reviews more actionable.
CLEARER EXECUTIVE VISIBILITY
Created leadership visibility through dashboards and operating metrics
Designed dashboards, QBR inputs, and reporting structures that gave sales leaders better visibility into pipeline health, forecast movement, and the operational gaps slowing execution.
CROSS-FUNCTIONAL OPERATING LIFT
Led cross-functional process improvements across sales, marketing, finance, and operations
From routing and lead-to-cash workflows to partner motions and data unification, C.J. has repeatedly worked across functions to simplify handoffs, tighten controls, and improve consistency in growth-stage environments.
OPERATING PHILOSOPHY
How I Think About Sales Operations
Sales operations should make the sales organization easier to run, easier to inspect, and easier to improve, especially in a scale environment like Buildertrend.
01
Strategy only works when it becomes a repeatable operating rhythm.
02
Forecasting improves when stage definitions reflect buyer progress, not seller activity.
03
CRM adoption improves when the system helps the field do better work.
04
Executive dashboards should create decisions, not just reports.
05
Process design should reduce friction, not add administrative burden.
CAREER SIGNALS
Additional Resume Evidence for Buildertrend
A few more role-specific examples that reinforce the same pattern: strategic sales operations design, hands-on systems execution, and measurable process improvement across complex sales environments.
TRUSTED TECH
Sales Operations Manager
2023-2025
Led Salesforce administration, built executive dashboards, centralized QBR inputs, and improved routing and validation controls to strengthen funnel visibility and reporting accuracy.
Salesforce Sales CloudSalesforce Service CloudSalesforce Marketing CloudDocuSignChargebeeCeligoPower BIShopifySalesloftZoomInfo
COGNIGY
Senior Director, Revenue Operations
2021-2023
Established forecasting methods, pipeline visibility, and sales reporting structure. Architected territory management that improved forecast accuracy by 30% while cutting manual reporting effort nearly in half.
Azure Data FactoryAzure SynapsePower BICustomer 360DocuSignHubSpotOracle NetSuiteSQL AzureZapierPython
OPENTEXT
Senior Manager, Sales Operations
2020-2022
Integrated CRM, MAP, and CPQ workflows to improve pipeline efficiency and reduce quoting turnaround by 65%, while also strengthening forecast accuracy and conversion visibility.
SalesforceCPQPower BIMarketoServiceNowSQL ServerMicrosoft DynamicsZendesk
XMEDIUS / AVST
Sales Operations Leadership
2001-2020
Built scalable sales workflows, global partner processes, CRM integrations, CPQ systems, and data unification programs that improved pipeline velocity, operating costs, and execution speed.
Salesforce Sales CloudCPQMarketoZendeskMicrosoft SQLPartnerXpressSendinBlueHubSpot
BUILDERTREND IN THE NEWS
Public Coverage Around Buildertrend
A footer-level reference block to show this brief is specifically tailored to Buildertrend, with recent and historical public coverage linked directly.
Silicon Prairie News
Omaha-based Buildertrend celebrates 20 years providing software solutions for home builders
Feb 11, 2026
TMX Newsfile
Slow Payments Are Driving Subcontractors Away and Costing the Home Building Industry Billions - Buildertrend Introduces Bill Pay to Change That
Feb 16, 2026
TipRanks
Buildertrend Highlights Technology Adoption and Margin Pressure in Residential Construction
2 weeks ago
Forbes
Buildertrend Review: Features, Pros And Cons
Nov 11, 2025
Bain Capital
Buildertrend, the Leader in Construction Management Software, Secures Significant Investment Led by Bain Capital Tech Opportunities
Dec 24, 2020
The Home Depot
Pro Xtra Program Adds Buildertrend Partnership for End-to-End Purchase Integration
Sep 3, 2021
Roofing Contractor
The Home Depot, Buildertrend Provide End-to-End Purchasing Integration for Professional Contractors
Aug 31, 2021
Silicon Prairie News
Buildertrend announces groundbreaking partnership with The Home Depot
Sep 21, 2021
KETV
Buildertrend employee fired over bad behavior on flight from Omaha's Eppley Airfield
Feb 10, 2022
Mortgage Professional
Buildertrend and Rocket Loans partner to provide home renovation loans
Sep 5, 2019
CLOSING
Why This Matters for Buildertrend
I would bring a mix of executive-level sales operations thinking, hands-on Salesforce and process capability, and a practical operator's mindset focused on helping Buildertrend scale sales performance with more visibility, consistency, and confidence.
The value is not just in designing a better model. It is in building the workflows, controls, and operating habits that help the Buildertrend operating model hold up in practice.
CONTINUE THE CONVERSATION